Pablo Esquivel
Digital Strategist
Insights, experiences, ideas, and perspectives on business, technology, communication, strategy, and growth in the digital environment.
ABOUT
Years of hands-on experience—working with real companies, real decisions, and real consequences.
I have been active in the digital space since the days when people were still debating whether the internet was just a passing fad. In the 90s, I worked with Microsoft’s Solution Providers program, installing Windows networks in corporate environments, and later as an IBM trainer, upskilling teams at client organizations. These were distinct experiences, yet they unfolded during the same formative period.
This journey gave me something that cannot be rushed: perspective. Born in Argentina, having spent part of my childhood in New York, and based in Brazil for decades, I developed my understanding of the digital market by navigating vastly different cultures, languages, and contexts.
For years, I co-led the Google Business Group in Curitiba alongside Erica Marques. It became one of the program’s most active business communities worldwide, drawing over 17,000 event participants. That work led to an unexpected opportunity: a nomination to lead the program globally, based out of Google’s Asia-Pacific office in Singapore.
Today, I collaborate with Ei!, a digital presence studio based in Curitiba, where I help companies build digital frameworks that are clear, functional, and sustainable.
ABOUT MY WORK
At Ei!, I work with companies that view a digital presence as an investment, not just an item on a shopping list.
Areas of Expertise
Digital Strategy
Web presence, positioning, and sustainable digital frameworks.
Speaking
Growth Hacking, SEO/SEM, and Google Business Profile for business and academic audiences. A standout event was a session with Google Brazil, where I presented these topics firsthand to community leaders, joined by growth hackers from 99 and Nubank. Coming soon: the decline of human website visitors, new content formats for AI, and digital security for small businesses.
Content
I love writing. I am the lead author for Business Sessions and the Ei! Substack, creating distinct content for each channel. I am also a guest contributor for IAM Tech Day and other events.
Consulting
Provided through Ei!. Case studies available for public sharing can be found on the company’s case studies page.
Contact
Let’s Talk